Lord Hanningfield's Weblog

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This blog is my attempt to connect directly with the people of Essex. I hope that it will become a forum for discussion and debate around many of the issues and challenges facing our county. In a sense this is as much your blog as it is mine - so make the most of it and send me your thoughts and comments. In return, I hope to be able to get across a little of what I and the rest of my colleagues in County Hall do; how we are trying to make Essex a better place to live and work, how we are trying to improve the services we offer to you and how we are attempting to promote Essex, locally, nationally and internationally.

20080610 Tuesday June 10, 2008

The Apprentice

Good to see that a few people have picked up on my comments regarding the Apprentice. This isn’t about employing ‘z-list’ celebrities, looking to reality TV for our recruitment process, bypassing legal or HR laws or wasting the taxpayer’s money. This is about changing perceptions of working in local government and trying to attract the best and brightest. It is about promoting local government as a career as every bit as challenging and rewarding, if not more so, than the private sector. This is also about using new channels and approaches to reach a different audience – an audience, for example, who watches the Apprentice and who might actually be interested in working for us but has never considered a career in local government.

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Posted by Lord Hanningfield (10 Jun 2008) Permalink Comments [2]